The Ultimate Guide to Jongno: History, Culture, and Hidden Alleys

Jongno: The 600-Year Heartbeat of Seoul

The name Jongno literally means "Bell Street." Understanding its history is like understanding the very soul of Seoul.

종로(Jongno)라는 이름은 한자 그대로 '종이 있는 거리(Bell Street)'를 의미합니다. 이곳의 역사를 아는 것은 곧 서울의 영혼을 이해하는 것과 같습니다.

1. The Royal Beginning: The Era of Kings (Joseon Dynasty, 1392–1910)

About 600 years ago, when the Joseon Dynasty established Seoul as its capital, Jongno was the most important axis of the city. A massive Bell Pavilion (Belfry) was erected, and its tolling controlled the city's daily rhythm by signaling the time to open and close the city gates.

약 600년 전, 조선 왕조가 서울을 수도로 정했을 때 종로는 도시의 가장 중요한 중심축이었습니다. 당시 종로에는 커다란 종각(Bell Pavilion)이 세워졌는데, 이 종소리는 성문을 열고 닫는 시간을 알려주며 도시의 하루를 통제했습니다.

Located right in front of Gyeongbokgung Palace, where the king resided, Jongno was the largest commercial district at the time. Exclusive shops called 'Sijeon' lined the streets, and the back alley, 'Pimatgol,' developed into a humble dining area for commoners who wanted to avoid the grand processions of high-ranking officials. The cozy restaurants in Jongno's back alleys today originated from this commoners' vitality 600 years ago.

왕이 사는 경복궁 바로 앞에 자리 잡은 종로는 당시 최대의 상업 지구였습니다. 왕실에 물건을 납부하던 '시전(Sijeon)'이라 불리는 독점 상점들이 줄지어 있었고, 그 뒷골목인 '피맛골(Pimatgol)'은 고관대작들의 말을 피해 서민들이 드나들던 소박한 식당가로 발전했습니다. 오늘날 종로 뒷골목의 정겨운 맛집들은 바로 이 600년 전 서민들의 활기에서 시작된 것입니다.

2. The Scars of Change: Modern Resistance (Japanese Occupation, 1910–1945)

In the early 20th century, as Korea entered the period of Japanese occupation, Jongno became a passionate stage where resistance and modernization collided. Western-style red brick buildings began to appear among traditional Hanoks, and streetcars rattled through the streets.

20세기 초, 한국이 일본의 강점기에 접어들면서 종로는 저항과 근대화가 충돌하는 뜨거운 장소가 되었습니다. 전통적인 한옥들 사이로 서구식 붉은 벽돌 건물들이 들어서기 시작했고, 전차가 거리를 누볐습니다.

However, Jongno was not just a place of change. In 1919, the 'March 1st Movement,' which proclaimed Korea's independence to the world, began at Tapgol Park in Jongno. It was a space symbolizing the spirit of the Korean people who did not succumb to oppression, and a fierce workplace where Korean merchants struggled to protect their commercial rights against colonial capital.

하지만 종로는 단순한 변화의 장소가 아니었습니다. 1919년, 종로의 탑골공원(Tapgol Park)에서는 한국의 독립을 전 세계에 외친 '3.1 운동'이 시작되었습니다. 당시 종로는 억압에 굴하지 않는 한국인의 정신을 상징하는 공간이었으며, 한국 상인들이 일본 자본에 맞서 자신들의 상권을 지켜내려 애썼던 치열한 삶의 터전이기도 했습니다.

3. The Miracle and the Harmony: Today’s Jongno (Post-War to Present)

Modern Jongno, rising from the pain of war, shows the 'miracle of coexistence between the past and the future.' While modern buildings symbolizing Korea's rapid economic growth in the 1970s and 80s were built, Jongno never abandoned its old appearance.

전쟁의 아픔을 딛고 일어선 현대의 종로는 '과거와 미래가 공존하는 기적'을 보여줍니다. 1970~80년대 한국의 급격한 경제 성장을 상징하는 현대식 빌딩들이 세워졌지만, 종로는 결코 옛 모습을 버리지 않았습니다.

The streets where kings once walked have now become tourist attractions for travelers from around the world. Old Hanoks have been transformed into sophisticated cafes and galleries in Ikseon-dong. The scenery where magnificent palaces and Jongmyo Shrine stand right next to giant skyscrapers is a charm that can only be seen in Jongno.

왕이 걷던 거리는 이제 전 세계 여행객들이 걷는 관광 명소가 되었고, 낡은 한옥들은 세련된 카페와 갤러리로 변신해 익선동(Ikseon-dong)과 같은 핫플레이스를 탄생시켰습니다. 거대한 마천루 바로 옆에 웅장한 궁궐과 종묘(Jongmyo Shrine)가 나란히 서 있는 풍경은 오직 종로에서만 볼 수 있는 매력입니다.

Today’s Jongno is a global cultural center where you can taste traditional Korean food, follow the footsteps of history, and feel the most modern energy of Seoul at the same time.

오늘날의 종로는 한국의 전통 음식을 맛보고, 역사의 발자취를 따라가며, 가장 현대적인 서울의 에너지를 동시에 느낄 수 있는 세계적인 문화의 중심지로 자리 잡았습니다.

Attraction & Travel Guide 

1. The Royal Heritage: Palaces & History

🏰 Gyeongbokgung Palace & National Folk Museum

Gyeongbokgung is the main royal palace of the Joseon Dynasty. Don't miss the Royal Guard Changing Ceremony held at 10 AM and 2 PM daily (except Tuesdays).

• 📍 How to get there: Gyeongbokgung Station (Line 3), Exit 5.
• 💡 Tip: Admission is FREE if you wear a Hanbok (Korean traditional dress).
• ⏰ Closed on: Tuesdays.

📍 Open Gyeongbokgung Palace Maps

🌸 Changdeokgung & Changgyeonggung Palace

Changdeokgung is famous for its 'Secret Garden' (Huwon), a masterpiece of Korean landscape gardening. Changgyeonggung is beautiful at night with its greenhouse, 'Daejojeon'.

• 📍 How to get there: Anguk Station (Line 3), Exit 3. (10-min walk)
• 💡 Tip: The Secret Garden requires a separate guided tour ticket; book online in advance!
• ⏰ Closed on: Mondays.

📍 Open Changdeokgung Maps 📍 Open Changgyeonggung Palace Maps

⛩️ Jongmyo Shrine

A UNESCO World Heritage site, it is a primary place for worship for kings. It offers a very serene and spiritual atmosphere compared to the palaces.

• 📍 How to get there: Jongno 3-ga Station (Lines 1, 3, 5), Exit 11.
• 💡 Tip: On weekdays, you can only enter with a guided tour (English tours available). Saturdays are open for free exploration.

📍 Open Jongmyo Shrine Maps

2. Culture & Tradition: Walking Through Time

✨ Gwanghwamun Square & King Sejong Statue

The heart of Seoul. Visit the underground museum 'The Story of King Sejong' located right beneath the statue to learn about the Korean alphabet (Hangeul).

• 📍 How to get there: Gwanghwamun Station (Line 5), Exits 2 or 9.

📍 Open Gwanghwamun Square Maps

🏘️ Bukchon Hanok Village & Insadong

Explore traditional houses in Bukchon and then walk down to Insadong for traditional tea houses, art galleries, and souvenirs.

• 📍 How to get there: Anguk Station (Line 3), Exit 2 (Bukchon) or Exit 6 (Insadong).
• 💡 Tip: Bukchon is a residential area. Please keep your voice down to respect the locals.

📍 Open Bukchon Hanok Village Maps

🏛️ Seoul Museum of History & Tapgol Park

Learn about the evolution of Seoul from prehistoric times to the modern era. Tapgol Park is the birthplace of the March 1st Independence Movement.

• 📍 How to get there: Museum (Seodaemun Stn, Exit 4), Park (Jongno 3-ga Stn, Exit 1).

📍 Open Seoul Museum of History Maps 📍 Open Tapgol Park Maps

3. Insadong Culture Street (인사동 문화의 거리)

The heart of traditional Korean culture in Seoul. Here, you can find antique shops, traditional teahouses, and art galleries hidden in charming alleys.

📍 Open Insadong Culture Street Maps

📍 Address: 30-9, Gwanhun-dong, Jongno-gu, Seoul

⏰ Hours: Most shops open 10:00 AM – 8:00 PM

💡 Tip: Don't miss 'Ssamziegil,' a unique vertical shopping garden, and try the traditional Korean snacks like 'Hottoeok' (sweet pancakes).

🚀 How to get there: 5-min walk from Anguk Station (Line 3) Exit 6 or Jongno 3-ga Station Exit 15.

4. Unhyeongung Palace (운현궁)

📍 Open Unhyeongung Palace Maps

The former residence of Heungseon Daewongun, the father of Emperor Gojong. It offers a quieter, more intimate look at royal life compared to the larger palaces.

📍 Address: 464, Samil-daero, Jongno-gu, Seoul

⏰ Hours: 9:00 AM – 6:00 PM (Closed on Mondays)

💡 Tip: Admission is FREE. It is a popular spot for traditional wedding ceremonies on weekends.

🚀 How to get there: Right outside Anguk Station (Line 3) Exit 4.

5. Bosingak Belfry (보신각)

A historic bell pavilion that was used to announce the opening and closing of Seoul's city gates during the Joseon Dynasty.

📍 Open Bosingak Belfry Maps

📍 Address: 54, Jong-ro, Jongno-gu, Seoul

⏰ Hours: External view is available 24/7. (Bell-ringing ceremony at noon daily except Mondays).

💡 Tip: The famous "Watch Night Bell" ceremony takes place here every New Year's Eve.

🚀 How to get there: Directly located at Jonggak Station (Line 1) Exit 4.

6. National Museum of Korean Contemporary History (대한민국 역사박물관)

A comprehensive museum dedicated to the modern history of the Republic of Korea, from the late 19th century to the present day.

📍 Open National Museum of Korean Contemporary History Maps

📍 Address: 198, Sejong-daero, Jongno-gu, Seoul

⏰ Hours: 10:00 AM – 6:00 PM (Open until 9:00 PM on Wednesdays and Saturdays)

💡 Tip: Go to the **8th-floor rooftop garden** for one of the best panoramic views of Gyeongbokgung Palace and Gwanghwamun Square!

🚀 How to get there: 5-min walk from Gwanghwamun Station (Line 5) Exit 2.

7. Deoksugung Palace (덕수궁)

Unique among Seoul's palaces for its blend of traditional Korean and Western-style architecture. It is especially beautiful at night.

📍 Open Deoksugung Palace Maps

📍 Address: 99, Sejong-daero, Jung-gu, Seoul

⏰ Hours: 9:00 AM – 9:00 PM (Closed on Mondays)

💡 Tip: Don't miss the **Royal Guard Changing Ceremony** in front of Daehanmun Gate (11:00 AM, 2:00 PM, 3:30 PM).

🚀 How to get there: Right outside City Hall Station (Line 1 & 2) Exit 2.

8. Ikseon-dong Hanok Village (익선동 한옥마을)

One of the oldest and most charming neighborhoods in Seoul. Ikseon-dong features a maze of narrow alleys filled with trendy cafes, unique boutiques, and restaurants housed in beautifully renovated traditional Hanok houses.

📍 Open Ikseon-dong Hanok Village Maps

📍 Address: Ikseon-dong, Jongno-gu, Seoul

💡 Tip: The alleys are very narrow and can get extremely crowded on weekends. Visit during weekday mornings for a more peaceful experience and better photo opportunities. Many cafes here are famous for their unique dessert menus, like 'Soufflé pancakes.'

🚀 How to get there: 2-min walk from Jongno 3-ga Station (Line 1, 3, 5) Exit 4 or 6. Simply cross the street from Exit 4 to enter the main alleyway.

9. Shopping & Food: Taste of Seoul

🛍️ Myeongdong & Gwangjang Market

Myeongdong is for K-beauty and fashion, while Gwangjang Market is a must-visit for street food like Bindaetteok (mung bean pancakes) and Mayak Gimbap.

• 📍 How to get there: Myeongdong (Line 4, Myeongdong Stn), Gwangjang (Line 1, Jongno 5-ga Stn, Exit 8).
• 💡 Tip: Many stalls in Gwangjang Market only accept cash, so bring some small bills!

📍 Open Gwangjang Maps

🧵 Dongdaemun Fashion Market

A 24-hour shopping mecca. From fabrics to the latest fashion trends, you can experience the dynamic energy of Korean commerce.

• 📍 How to get there: Dongdaemun Station (Lines 1 & 4), Exit 9.

📍 Open Dongdaemun Fashion Market Maps

Hiking in Jongno: Seoul’s Best Trails

Jongno is surrounded by majestic mountains that offer the best panoramic views of the city. Here is a detailed guide for solo hikers.

⛰️ Inwangsan Mountain (인왕산)

"The Best Sunset & Night View Trail"

Distance	Approx. 4km (Round trip)
Duration	1.5 - 2 Hours
Difficulty	Easy to Moderate (Well-paved stairs)

Characteristics: Famous for its ancient fortress walls, this trail is perfect for beginners. It offers a 360-degree view of Seoul, including N Seoul Tower and Gyeongbokgung Palace.

How to get there: Go to Gyeongbokgung Station (Line 3), Exit 1. Walk straight for 15 mins toward 'Sajik Park' and follow the 'Inwangsan Jarak-gil' signs to the wooden stairs.

📍 Open Inwangsan Mountain Maps

⛰️ Bugaksan Mountain & Fortress Trail (북악산)

"The Historic Path Behind the Blue House"

Distance	Approx. 3.5km
Duration	2 Hours
Difficulty	Moderate (Steep stairs)

Characteristics: This mountain was closed to the public for 50 years. It's now open and offers a rare view of the Blue House (Cheong Wa Dae). The Seoul City Wall runs along the ridge.

How to get there: From Anguk Station (Line 3), Exit 2, take Maeul Bus No. 02 and get off at 'Waryong Park.' Walk toward the fortress wall to enter the trail.

📍 Open Bugaksan Mountain Maps

⛰️ Bukhansan: Hyangrobong Peak (북한산 향로봉)

"For True Adventure Seekers"

Distance	Approx. 5km
Duration	3 Hours
Difficulty	Hard (Rocky terrain, hiking shoes recommended)

Characteristics: Part of Bukhansan National Park. Hyangrobong offers breathtaking granite peaks and a rugged landscape. It's more challenging but highly rewarding for experienced hikers.

How to get there: Go to Yeonsinnae Station (Line 3 or 6), Exit 3. Transfer to Bus No. 701 or 7211 and get off at 'Bulkwangsa Temple' entrance. Follow the signs for 'Hyangrobong.'

📍 Open Bukhansan Maps

💡 Pro Tip for Solo Hikers:

• Download Naver Map or KakaoMap (Google Maps is less detailed for trails in Korea).
• Inwangsan is safe for night hiking as it is well-lit, but avoid Bukhansan after sunset.
• Always carry a bottle of water and wear comfortable shoes.

The Ultimate Guide to Jongno: Best Eats & Cafes

Recommended Restaurants

1. Chanyang-jip (찬양집)

A legendary seafood kalguksu (noodle soup) spot since 1965, recognized by the Michelin Guide's Bib Gourmand for its deep, ocean-flavored broth.

✨ Popular Menu: Seafood Kalguksu, Hand-made Dumplings

📍 Open Chanyang-jip Maps

📍 Address: 5, Donhwamun-ro 11da-gil, Jongno-gu, Seoul

📞 Phone: +82-2-743-1384

🚀 How to get there: 2-min walk from Jongno 3-ga Station (Line 1, 3, 5) Exit 6.

2. Pyeonanhajip (편안한 집)

A peaceful Hanok restaurant specializing in refined Korean course meals (Hanjeongsik). Ideal for quiet gatherings in a traditional atmosphere.

✨ Popular Menu: Barley Gulbi Course, Hanjeongsik Course

📍 Open Pyeonanhajip Maps

📍 Address: 133, Bukchon-ro, Jongno-gu, Seoul

📞 Phone: +82-2-735-0092

🚀 How to get there: Take Village Bus Jongno 02 from Anguk Station to 'Audit and Inspection Board' stop.

3. Baekje Samgyetang (백제 삼계탕)

Famous for its thick, rich ginseng chicken soup. A long-time favorite for visitors seeking authentic Korean health food.

✨ Popular Menu: Ginseng Chicken Soup (Samgyetang), Black Chicken Soup

📍 Open Baekje Samgyetang Maps

📍 Address: 8-10, Myeongdong 8-gil, Jung-gu, Seoul

📞 Phone: +82-2-776-3267

🚀 How to get there: 5-min walk from Myeongdong Station (Line 4) Exit 6.

4. Cheongjin-ok (청진옥)

Opened in 1937, this is the pioneer of Korean hangover soup. It is a historical landmark of Seoul’s traditional dining culture.

✨ Popular Menu: Haejang-guk (Hangover Soup), Boiled Beef (Suyuk)

📍 Open Cheongjin-ok Maps

📍 Address: 32, Jongno 3-gil, Jongno-gu, Seoul

📞 Phone: +82-2-735-1690

🚀 How to get there: 5-min walk from Gwanghwamun Station (Line 5) Exit 2.

5. Pyongyang Gogi-jip (평양고깃집)

A specialized meat restaurant focusing on North Korean style flavors, serving high-quality beef and traditional side dishes.

✨ Popular Menu: Pyongyang Cold Noodles (Naengmyeon), Grilled Beef

📍 Open Pyongyang Gogi-jip Maps

📍 Address:14, Insadong 5-gil, Jongno-gu, Seoul

📞 Phone: +82-70-4419-4999

🚀 How to get there: Near Jongno 3-ga Station Exit 15.

6.Jeongwon Restaurant Urban Garden (정원레스토랑 어반가든)

Urban Garden is a charming 'garden restaurant' located near Deoksugung Stone Wall Path. It’s famous for its beautiful greenery and romantic atmosphere, making it a perfect spot for dates or special gatherings.

✨ Popular Menu: Ribeye steak, Urban Pizza, Crab Pasta

📍 Open Jeongwon Restaurant Urban Garden Maps

📍 Address: 12-15, Jeongdong-gil, Jung-gu, Seoul, Republic of Korea

📞 Phone: +82-2-777-2254

🚀 How to get there: Near City Hall Station (Line 1 & 2): Go out through Exit 2 or 12 and walk for about 10–15 minutes. Walk straight along the Deoksugung Stone Wall Path, pass the Chongdong Theater, and continue heading straight..

7. Silla Galbi (신라갈비)

A classic Korean BBQ house serving premium marinated ribs (Galbi) with a variety of fresh side dishes.

✨ Popular Menu: Marinated Beef Galbi, Galbitang (Short Rib Soup)

📍 Open Silla Galbi Maps

📍 Address: 4, Jongno 35-gil, Jongno-gu, Seoul

📞 Phone: +82-2-745-3302

🚀 How to get there: Near Gwanghwamun or Jonggak Station.

8. Sotnaeum (솥내음)

A modern pot rice (Sotbap) specialist. Each meal is served in a traditional individual pot with delicious toppings.

✨ Popular Menu: Octopus Pot Rice, Steak Pot Rice

📍 Open Sotnaeum Insadong Maps

📍 Address: 14, Insadong-gil, Jongno-gu, Seoul

📞 Phone: +82-507-1477-8215

🚀 How to get there: Located on the Main Street of Insadong.

9. Bugak Palgakjeong Pavilion Sky Restaurant (하늘 레스토랑)

A restaurant with a great view of the city, offering a mix of Western and fusion Korean cuisine.

✨ Popular Menu: Pasta, Steak, Lunch Specials

📍 Open Bugak Palgakjeong Pavilion Sky Restaurant Maps

📍 Address: 267, Bugaksan-ro, Jongno-gu, Seoul

📞 Phone: +82-2-547-5199

🚀 How to get there: Near Jonggak Station Exit 1.

Must-Visit Cafes

1. Bistro Cafe Motte (비스트로 까페모뜨)

Located inside the Gana Art Center, this cafe offers a breathtaking panoramic view of Pyeongchang-dong.

📍 Open Bistro Cafe Motte Maps

📍 Address: 97, Pyeongchang 30-gil, Jongno-gu, Seoul

📞 Phone: +82-2-379-6500

2. The Piano (더 피아노)

A hidden nature cafe in Pyeongchang-dong with actual valley views. It is one of the most scenic spots in Seoul.

📍 Open The Piano Maps

📍 Address: 71, Pyeongchang 6-gil, Jongno-gu, Seoul

📞 Phone: +82-2-395-2480

3. London Bagel Museum - Anguk (런던 베이글 뮤지엄)

The hottest bagel spot in Seoul right now. Known for its unique flavors and vibrant London-inspired atmosphere.

✨ Popular Menu: Potato Cheese Bagel, Brick Lane Bagel

📍 Open London Bagel Museum - Anguk Maps

📍 Address: 20, Bukchon-ro 4-gil, Jongno-gu, Seoul

🚀 How to get there: 5-min walk from Anguk Station (Line 3) Exit 2.

4. Hanok Teahouse (한옥찻집)

A traditional Hanok cafe in Insadong. Enjoy traditional Korean tea while sitting on a cozy heated floor (Ondol).

✨ Popular Menu: Jujube Tea, Omija Tea, Grilled Rice Cakes

📍 Open Hanok Teahouse Maps

📍 Address: 9, Insadong 12-gil, Jongno-gu, Seou

📞 Phone: +82-2-737-0538

5. SaeSeoul (새서울)

A trendy retro-themed cafe that reinterprets 80s Seoul culture with a modern twist on coffee and desserts.

📍 Open SaeSeoul Maps

📍 Address:3-5F, 28-5, Donhwamun-ro 11-gil, Jongno-gu, Seoul

📞 Phone: +82-70-4176-8888

6. Adela Bailey (아델라베일리)

A scenic restaurant and cafe on the Bugak Skyway, offering panoramic views of the city and Bukhansan mountain.

📍 Open Adela Bailey Maps

📍 Address: 48, Bugaksan-ro, Jongno-gu, Seoul

📞 Phone: +82-2-3217-0707

🚀 How to get there: Best reached by taxi or car due to its hilltop location.

Where to Stay: Hotels & Traditional Hanoks

1. Shilla Stay Gwanghwamun (신라스테이 광화문)

A premium business hotel offering modern, minimalist rooms with high-quality bedding. It is perfect for travelers who value comfort and a central location near major palaces.

📍 Open Shilla Stay Gwanghwamun Maps

💰 Price Range: $110 - $180 (Varies by season)

🕒 Check-in: 3:00 PM | Check-out: 12:00 PM

📍 Address: 71, Sambong-ro, Jongno-gu, Seoul

📞 Phone: +82-2-6060-9000

🚀 How to get there: 5-min walk from Jonggak Station (Line 1) Exit 2 or Gwanghwamun Station (Line 5) Exit 2.

2. Amid Hotel Seoul (아미드 호텔 서울)

Formerly known as Center Mark Hotel, this hotel offers spacious rooms and an art-focused atmosphere right in the heart of the Insadong cultural district.

📍 Open Amid Hotel Seoul Maps

💰 Price Range: $90 - $150

🕒 Check-in: 3:00 PM | Check-out: 12:00 PM

📍 Address: 38, 인사동5길, Jongno-gu, Seoul

📞 Phone: +82-2-731-1000

🚀 How to get there: 5-min walk from Jonggak Station Exit 3-1 or Anguk Station Exit 6.

3. Ibis Ambassador Seoul Insadong (이비스 앰배서더 인사동)

A cost-effective choice with a rooftop garden that offers a stunning view of Ikseon-dong Hanok Village. Very popular among solo travelers and couples.

📍 Open Ibis Ambassador Seoul Insadong Maps

💰 Price Range: $80 - $130

🕒 Check-in: 2:00 PM | Check-out: 12:00 PM

📍 Address: 31, Samil-daero 30-gil, Jongno-gu, Seoul

📞 Phone: +82-2-6730-1101

🚀 How to get there: 4-min walk from Jongno 3-ga Station (Line 1, 3, 5) Exit 4.

4. Sohyundang Guesthouse (소현당 게스트하우스)

A cozy Hanok stay where you can experience the traditional Korean lifestyle. Known for its beautiful courtyard and warm hospitality.

📍 Open Sohyundang Guesthouse Maps

💰 Price Range: $70 - $110

🕒 Check-in: 3:00 PM | Check-out: 11:00 AM

📍 Address: 74-11, Yulgok-ro 1-gil, Sogyeok-dong, Jongno-gu, Seoul, Republic of Koreal

📞 Phone: +82-2-725-7979

5. The Prima Hotel Jongno (더프리마호텔 종로)

A newly opened hotel offering clean, value-for-money accommodations. It provides easy access to the vibrant nightlife and food streets of Jongno.

📍 Open The Prima Hotel Jongno Maps

💰 Price Range: $75 - $120

🕒 Check-in: 3:00 PM | Check-out: 11:00 AM

📍 Address: 46, Ujeongguk-ro, Gyeonji-dong, Jongno-gu, Seoul, Republic of Korea6

📞 Phone: +82-2-6105-9114

6. Nine Tree by Parnas Seoul Insadong (나인트리 바이 파르나스)

Connected to the 'Anyoung Insadong' complex, this modern hotel offers smart technology rooms and spectacular views of Jogyesa Temple.

📍 Open Nine Tree by Parnas Seoul Insadong Maps

💰 Price Range: $120 - $200

🕒 Check-in: 3:00 PM | Check-out: 11:00 AM

📍 Address: 28, Mareunnae-ro, Jung-gu, Seoul, Republic of Korea

📞 Phone: +82-26-917-3100

7. Hotel Dam (호텔 담)

A boutique-style hotel located near the traditional alleys. It is known for its cleanliness and efficient use of space for urban travelers.

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💰 Price Range: $60 - $100

🕒 Check-in: 4:00 PM | Check-out: 11:00 AM

📍 Address: 19, Yulgok-ro 6-gil, Jongno-gu, Seoul, Republic of Korea

📞 Phone: +82-2-741-9906

🚀 How to get there: 3-min walk from Jongno 3-ga Station Exit 4.

8. Charm Hanok Guesthouse (참한옥게스트하우스)

Located in Bukchon Hanok Village, it offers an authentic experience of Korean "Hanok" living with a peaceful atmosphere and traditional breakfast options.

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💰 Price Range: $80 - $140

🕒 Check-in: 2:00 PM | Check-out: 11:00 AM

📍 Address: 49-5, Samil-daero 32-gil, Jongno-gu, Seoul, Republic of Korea

📞 Phone: +82-10-41307293

9. Somerset Palace Seoul (서머셋팰리스 서울)

A luxury serviced apartment-style hotel with fully equipped kitchens. Perfect for long-term stays or family travelers wanting a "home away from home" experience.

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💰 Price Range: $130 - $250

🕒 Check-in: 3:00 PM | Check-out: 11:00 AM

📍 Address: 7, Yulgok-ro 2-gil, Jongno-gu, Seoul

📞 Phone: +82-2-6730-8888

🚀 How to get there: 5-min walk from Anguk Station Exit 6 or Gwanghwamun Station Exit 2.